Samaritans Add

 BRIEF:

The Samaritans require an advertisement produced for a new campaign they are running in regards to the well-being and mental health of office workers.

Depression affects many office workers, but usually due to their hectic lifestyles, they are often able to appear happy on the outside, while depressed on the inside.

The client wants to show this visually by creating an image of an office worker (male or female), and have the top half of them dressed in a suit holding a briefcase, and the bottom half dressed as a clown. The office worker is to appear to look sad, by over exaggerating his/her facial expression as a clown might do.

FORMAT - The image is to appear as a single page spread for various newspapers and magazines. The Samaritans logo will run along the bottom of the image, so leave enough deadspace for this.

LOCATION - The client wants to portray this office worker standing on a beach, holding his/her jacket over his/her arm and briefcase in hand. Ideally, there should be some headland in the background of the image, to indicate it is located in the British Isles. The client wants to see a selection of locations, to see that the right one was chosen. Also check with landowner/council to confirm permissions are in place).

CASTING - The client requires a male/female, between 25 and 40, who looks like your average office worker. Straight looks and haircut, he or she has to look believable. (Again, the client wants to see evidence of a selection process, you need to streetcast potential models. The client also requires a model release form).

PROPS/STYLING - A simple shirt, tie and jacket, as well as a briefcase for the top half of the individual. A pair of clowns trousers and shoes for the bottom half.

STYLE/LIGHTING - The client wants the viewer to focus on the individual and have the lighting appear to separate the figure form the background.

CONCLUSION - The client expects to see a fresh, bright style to the images. They also expect to see a selection of angles shot in different formats both landscape and portrait for multi-purpose use in advertising.

Samaritans add
This brief was the most challenging thing I ever experienced. At first it seemed easy to find people who would be willing to pose in a clown outfit, on the beach. They also had to look like office workers aged  between 25 and 40. The date and time of the shoot proved to be the reason why I couldn't manage to find a proper model. The shoot took place on Tuesday 12th February at 12pm. Every person I asked for help said they weren't able to do so because they could not get time off from work. I asked approximately 6 people I know via social media networks for help and received negative answers. A street casting attempt also took place when I went to natwest bank and heart letting agency in broad stairs in order to ask people if they could help us with the shoot. A day before the shoot I somehow managed to find a male model who matched the year group and said he could pose. I explained what the brief required and he agreed to be part of the project. On the day of the shoot he did not turn up and the team waited for about 1 hour on the beach with the equipment set up, all ready to shoot. The weather conditions were not the best either due to extreme wind and sea water threatening to damage the camera and lighting kit. The reason why he did not turn up on time was that he wanted to iron his shirt so that the photos would be perfect. In the end, Ali saved the day and he agreed to be the model as well as the photographer. He shot the landscape and then we went to the studio in order to photograph him wearing the outfit required. If it hadn't been for him, our team wouldn't have had anything to show at the debrief session. My mistake which lead to all this trouble was that I didn't find a person who would be our back up model in case the first one wouldn't turn up. The lesson learned was not to trust anyone and always have a plan B. I tried having a plan B this time but things didn't go as expected at all. I am sorry for the inconveniences I have caused by being unable to find the proper person to be our model.

Team 2 Call Sheet
Title: Samaritans Advert

Crew:
Alistair Dennison – Photography & Lighting
Ashley Charlotte Earl – Styling
Kelsey Plews – Styling
Alexandra Murray – Location Scouting
Andrada Mihalescu – Casting

All members of the crew will meet at 11am on 12th February 2013 at the Old Lookout Gallery in Broadstairs.

Props:
The clown trousers required for the shoot will be provided by Kelsey. The model shall be bringing the simple shirt and jacket. Accessories such as tie and briefcase will be provided by Ashley.

Location:
The client wants the photos to be taken on the beach. Upon location scouting the crew has decided that the best place to organize everything is Broadstairs Beach. The reason for this is the pier which would provide us with shelter in case of weather conditions such as rain or sleet. An email has been sent to the Thanet District Council in order to gain permission for the shoot.

Equipment:
On the day we shall be using a Canon 5d and 4 flash guns which have been booked and borrowed by Ali. He will be driving to the beach on the day and is going to take the lighting kit to the location. Andrada shall be bringing her Nikon D700 as back up and a diffuser.

Casting:
1 model has been casted for this shoot and there is another person who would be able to help us if the first person does not turn up. There was a selection process when it comes to casting and the other models we had in mind were not available on 12th of February at midday.
The model shall be arriving at 12pm on the day and Andrada is going to meet him on the seafront next to the Royal Albion Hotel.

We aim to finish shooting by 2pm. After that the model is free to go.
The crew shall pack up the equipment and the shoot will be finished.

 CASTING: These are the people I asked if they could be our model on the day and they said no because they couldn't take time off from work. 

Paul Reid

Marvin Dent

Marcus Roberts 

Paul Chris

  The clown outfit provided by Kelsey Plews: 

 Location scouting: 

 

Location Agreement & Release

FOA: David Bradshaw (Head of Dept.)

Department of Media,

Canterbury Christ Church University,

North Holmes Road,

Canterbury,

Kent CT1 1QU

Agreement Date:

Dear Mr. Bradshaw,

Re:               Samaritans Advert             

Project Tutor:                    Minna Kantonen                         

I hereby confirm that I have been asked by Andrada Mihailescu (hereinafter the ‘Producer’) for the use of the premises/locations specified in Section A of this Agreement (hereinafter, the Location).  I understand this Location request is linked to a Project being produced as an educational assignment on behalf of the Department of Media at Canterbury Christ Church University (hereinafter, the University).

I understand this Project is covered by the University’s Public Liability Policy up to the value of £20,000,000. Furthermore, a provision for Accidental Damage is also included to the value of £10,000,000.  The University’s insurance cover is subject to the terms and conditions of the insurer and is conditional on the Producer and Location owner adhering to appropriate Health & Safety and Security measures.

I agree that the University shall have the right to make any still images, motion pictures and media recordings of the Location for use in the Project.  Furthermore, I agree that the University shall have the right to exhibit and distribute all images, motion pictures and media recordings of the Location that feature in the Project and this will include exhibition in private and public venues, competitions, festivals, terrestrial and satellite broadcasts,  the internet and within all print and recorded media.

In signing this agreement I confirm that I am the Location’s representative and am entitled to provide written consent for use of the Location, subject to the terms of this agreement, the dates of production and times of access specified in Section A.  Furthermore, I confirm that the Location is being offered to the Project free of charge and that no payment, other than agreed receipted expenses, will be payable by the University. I understand that I am entitled to a digital file or DVD copy of the completed Project that will be supplied via the Producer.

Signature                                                                         

Print Name:                                                                             (Block Caps)

Address:                                                                                              

Telephone:                                           Email:                                      

Section A:  Statement of Locations & Facilities used in the Project.

I,  (insert Location owners name)  confirm that the Producer will have access to the Location and facilities specified below:

Location Address:               Broadstairs Beach, Viking Bay, Thanet                                                                                                                                                                                                                    

Note: Producers must attach a floor plan and location map, marking areas of intended production activity within a red outlined boarder.

The Project will be produced at the Location address on                      12/02/2013

The Producer and production team will have access to the Location from

          11.00 am        And will vacate the Location by              3.00pm        

Itemize any facilities being used at the Location:            N/A                                                                                                                                                                                                                                          

Will use of these facilities generate any expenses?   No

Please specify:                                                                                                                                                                                                                                                                                                                 

Signed:                                                            (Location Representative)

Producer’s Name:               Andrada Mihailescu                               

Producer’s Telephone:         07980042027                                       

Producer’s Email:                mihailescu_andrada@yahoo.com                      

  Risk Assessment Form:

                                                                   

Department of Media, Art and Design

 

PRODUCTION RISK ASSESSMENT FORM

GUIDELINES

The aim of the attached forms is to ensure that "suitable and sufficient" risk assessments are carried out for every programme shoot whether on location or in the studio.  These assessments MUST be carried out for EACH LOCATION / STUDIO and when ANY material change has been made to that location / studio.

When completing the forms use the following guidance questions when considering hazards and risks, but do note that they are by no means exhaustive!

1.         The JOB ·      What is it? ·      Where is it? ·      Who is in charge? ·      What else is happening? ·      What time of day or night is it?	2.        The LOCATION ·      Where are you? ·      Can you get in and out easily? ·      Is it hot, cold, dirty, wet? ·      Specific problems - heights, water, chemical, animals, highways ·      Do you have permission from the relevant authority?
3.         The EQUIPMENT ·      Is it University's or hired in? ·      Has it been tested for safety? ·      Who is using it, are they competent? ·      Will its use affect others? ·      Have any contractors been vetted for safety?  Have they provided method statements?	4.         The PEOPLE ·        Children, special needs, experienced, trained? ·        General public - cables, lights, access, traffic? ·        Does anyone need specific training? ·        Is everyone fully briefed? ·        What are the working hours?
5.         EMERGENCIES ·      First Aid, Fire, Evacuation, Accident ·      Where is the nearest form of communication?  (don't rely on mobile telephones) ·      How far away are you from immediate help? ·      Does someone on the shoot have basic first aid training?

Production Risk Assessment Form
	Student Names               Role	Telephone No.
Year 2013	1.Alistair Dennison
Production Title: Samaritans Advert	2.Ashley Charlotte Earl
Production Date(s): 12th February	3.Andrada Mihailescu
Location Address and Contact Broadstairs Beach, Viking Bay. Thanet	4.Alexandra Murray
	5.Kelsey Plews
	6.
	The student responsible for health and safety on this production is: Andrada Mihailescu

AREAS of HAZARD	ü	AREAS of HAZARD	ü
Aircraft / microlights / balloons / parachutes		Machinery, e.g. cranes, hoists, power tools
Animals - wild, dangerous, infection, infestation		Night Operations
Blocked access / egress		Noise / high sound levels
Cables, trailing, slung		Physical exertion (abnormal stress)
Compressed gas / cryogenics		Radiation - ionising / non-ionising
Confined spaces - e.g. Mines		Stunts
Excavations, sewers, caves, tanks		Vehicles, moving / static
Derelect buildings, dangerous structures, asbestos		Visual effects including explosives, Pyrotechnics, fire, smoke, rain
Disabled contributors, access requirements		Violence / civil unrest
Diving operations		Water / proximity to water	x
Fire / flammable materials		Weapons
Hazardous substances / chemicals / drugs / Micro-organisms		Working at heights, e.g. Scaffolds, hydraulic platforms, rostra ladders
Heat, cold, extreme weather		Working pattern, e.g. extended hours of work
Children		Other:-
Lasers, stroboscopes
Lighting

PRODUCTION RISK ASSESSMENT FORM (continued)
Details of activity: Photo shoot for a fictional advertising campaign. The client is Samaritans http://www.samaritans.org/ This assignment was received as part of a university project and its purpose is solely educational.
HAZARD	Occurrence date	Severity (H / M / L)	Person(s) at Risk Who, how many?	Likelihood (H / M / L)	Precautions taken (Please continue on a separate sheet if necessary)	Source of safety advice
When completing the above table consider the nature of the hazard, the possible severity of the outcome, e.g. High = severe, or multiple injuries, Medium = lost time injury, Low = minor first aid injury.  How many people are at risk and who they are?  How likely is it that that incident will occur?  Are the safety precautions proportionate to the overall risk?
I have received thorough and comprehensive advice from the department staff on the safe use of the production equipment being used on this project.  I have received thorough and comprehensive guidance from the department staff on all relevant health and safety issues for this production. I have read the above documents and am satisfied that it constitutes a proper and adequate risk assessment in respect of this production. (This should be signed by the student responsible for Health and Safety on this production).  Student’s Signature: Andrada Mihailescu                                                                                                                      Date: 8th February 2013

Please keep a copy of this form for your records and also provide a copy for any external agencies that need one.

  This is the final image produced by our team for the Samaritans Advert.